OnTrack.

How it works

Data goes in. An action list comes out.

Three steps. Connect every source at a granularity traditional MMM can't reach, rerun the model every month with a quarterly readout from our team, and act on a short list of dollar-sized moves each cycle.

01
CONNECT

Every data source linked. And explorable in one place.

Drop your consumption, DTC and media files into the tool however they come. We clean and normalize them into a single dataset connected at a granularity most MMMs never see. Then we visualize your data inside our app so you can browse your full sales, media & measurement picture in one place.

connect
Drop it in. See it instantly.

Data tab

Drop a file. We clean it.

sprouts_weekly_w52.csv

drop · csv · xlsx · sftp

cleaned
  • Amazon POS
    Current
  • Whole Foods SPINS
    Current
  • Sprouts IRI
    Current
  • Shopify DTC
    Current
  • Meta Ads
    Current
  • CTV partner
    Pending

Signals tab

All your data. Connected.

  • Sprouts Farmers Market — $180K+$48K

    units +24.1K units

  • Vitamin Shoppe — $145K−$100K

    units −4,111 units

  • Thrive Market — $69K+$16K

    units +1,178 units

  • NCG — $68K+$3K

    units +148 units

  • Wegmans — $57K−$10K

    units −376 units

Distribution · Sprouts

TDP — bars = year ago

559

+13.8% vs Oct 4

02
MODEL

Monthly MMM. Results presentations each quarter.

We refresh your marketing mix model every month and walk your brand and agency teams through a presentation of results. We offer big consultancy interpretation and SaaS-level usability hybridized into one operating rhythm.

Model
12 refreshes · 4 readouts · per year

Every month

Your model is refreshed

Monthly refresh cadence
refreshreadout
JanFebMarAprMayJunJulAugSepOctNovDec

Every quarter

We present the findings live

2026 marketing contributed ~25% of total Q1 units, up slightly from 2025.

Base volume continued to trend upward.

Distribution gains in Natural Retail (+16% TDPs YoY) created a more efficient base for media to work against.

2025 carryover added ~5% to 2026.

Sustained upper-funnel investment continues to pay back, reinforcing long-term equity.

Unit Contribution

Base2025 mkt2026 mkt
Jan '25Jul '25Feb '26
03
ACT

A list of monthly actions. With MMM validated results.

We synthesize the MMM, your consumption data and live media KPIs into the specific actions worth taking this cycle, sized by estimated dollar impact. Click through this month's actions to see the signals driving it and easily view last month's impact validated by MMM.

act
This cycle

Actions

The actions worth taking next.

Projected lift this cycle

+$106K

Realized last cycle

+$94K

  1. 01
    InvestSprouts — Denver · Phoenix
    Add spend behind Sprouts.

    Brand velocity has declined at Sprouts for the last 4 weeks. Incremental ROI on retail media is 3.1x.

    Projected lift

    +$48K

    AcceptSnoozePush back
  2. 02
    ReallocateNational — YouTube → CTV
    Shift YouTube spend into CTV.

    YouTube marginal ROI dropped below $1; CTV is $2.63 on the same audience.

    Projected lift

    +$27K

    AcceptSnoozePush back
  3. 03
    OptimizeNational — Meta
    Pull back Meta prospecting.

    Contribution per impression has declined on Meta for the last 4 weeks.

    Projected lift

    +$31K

    AcceptSnoozePush back

Want to see what your first cycle of actions would look like?

Send us your stack and we'll walk you through it.

Start a conversation