Marketing mix modeling · Monthly action plans

Your MMM shouldn't be a six-month science project.

Only 28% of marketers say they're very effective at turning MMM insights into action. We turn yours into a short, reviewed plan every month: what to change and what it's worth. See if your data is ready in 3 minutes.

Take the MMM readiness check Talk to us

First plan in 4 weeks or less from receiving your data.

28% stat: Harvard Business Review Analytic Services, sponsored by Google.

Key insights · October 2026

Illustrative sample · not a real client

CTV makes retail media work harder, and cutting it would cost units.

Media-driven units

152K

▲ 6% vs. Sep

MayOct

Average ROI

$2.65

▲ 4% vs. Sep

MayOct

Marginal ROI

$1.90

▼ 9% vs. Sep

MayOct

Return by tactic

Where the next dollar still works.

CTV

2.3x

3.0x

Retail media

2.0x

2.8x

Paid social

1.4x

1.9x

Paid search

0.9x

1.5x

Shopper display

0.6x

0.9x

Linear TV

0.5x

0.8x

Average returnReturn on the next dollar

The problem

Do these challenges sound familiar?

Marketers have more tools, partners and measurement than ever, but decisions are harder to make.

Disconnected data sources.

Retail sales, digital sales, and media execution don't sit next to each other in your tech stack. So, the signal that should be obvious stays invisible.

Multiple sources of truth.

Every retail partner or media platform tells a different ROI story. And knowing what to change in the plan stays a mystery.

Limited analytics support.

Making sense of disconnected data and reconciling ROI across sources is another job on top of what the marketing team is already tasked with.

New to MMM? Start here

Find out if your data is ready for MMM in 3 minutes.

Marketers everywhere are talking about marketing mix modeling (MMM). Before you invest, check whether your sales and media data can support a model. Answer 10 quick questions and you'll get:

A readiness score and tier
What to fix first
A full sample of our monthly report

Built for CPG brands. We also work with multi-location, SaaS and healthcare businesses.

Take the MMM readiness check What is MMM? Read the plain-English guide

Our founder's story

We've lived these problems personally.

Following a unique and successful corporate career, Mike DeTrana founded OnTrack Analytics to fill the biggest gap that exists within today's MMM solutions - actionability.

Mike DeTrana

Founder

Analyst.
NielsenSC Johnson
Mike built MMMs for the world's biggest CPGs at Nielsen and led marketing analytics for SC Johnson. All too often he saw sharp modelers take months to bring influential insights to marketers.
Marketer.
Take 5Driven Brands
Implementing and using MMM, Mike deployed +$50M in annual ad spend and propelled a growth retailer to +$1B in annual revenues. Now a consumer of MMM, he still had to do his own analysis to uncover the changes to make to the media plan.
Founder.
OnTrack Analytics
With a unique perspective of the challenges with MMM across both analytics and marketing roles, Mike founded OnTrack Analytics to bring growing brands a faster, action-focused MMM solution.

Trusted by

hunterblu mediaand growth-stage CPG brands — names shared on request

Our solution

We turn your MMM into a monthly action plan.

Your sales and media data feed the model every month. The model suggests changes, we review each one against what the data can really support, and you get a short report that says what to change and what it's worth.

That's where the name comes from: OnTrack MAPs = Monthly Action Plans.

Data inputs

Marketing mix model
Contribution · Response curves · Marginal ROI · Scenario planning
Market-level sales data
Amazon · Sprouts · Walmart · Target · Distribution · Velocity · Kroger
Tactic-level media data
Meta · Google · Amazon · TikTok · Display · CTV · Linear TV · OOH

Recommended tactical adjustments

Illustrative sample · not a real client

3 accepted2 adjusted1 overridden

Tactic	Model recommended	Our take	Decision
CTV + linear TV	$9K/wk linear TV + $21K/wk CTV	$24K/wk, CTV-led, as one flight.	Adjusted
Paid search	Cut to $6K/wk (from $18K)	Step down to $11K/wk and run a 6-week test.	Adjusted
Shopper display	Add $8K/wk	Hold. Revisit after the holiday read.	Overridden
Retail media	Add $6K/wk	$5K/wk across Amazon and Walmart for 8 weeks, framed as a test.	Accepted

Talk to us See what's inside OnTrack MAPs

Stop defending decisions.
Start making them.

We onboard a small number of brands each quarter. If you're tired of piecing together what to do from a dozen different sources, let's talk.

Talk to us

Not sure you're ready? Take the MMM readiness check

Your MMM shouldn't be a six-month science project.

CTV makes retail media work harder, and cutting it would cost units.

Where the next dollar still works.

Do these challenges sound familiar?

Disconnected data sources.

Multiple sources of truth.

Limited analytics support.

Find out if your data is ready for MMM in 3 minutes.

We've lived these problems personally.

Analyst.

Marketer.

Founder.

We turn your MMM into a monthly action plan.

Stop defending decisions. Start making them.

Stop defending decisions.
Start making them.