Most brands have MMM. We help them action it.
Only 28% of marketers effectively action their MMM insights. OnTrack was built for the other 72%.
- 01 Invest
+$48K
Add spend behind Sprouts to defend velocity.
Sprouts · Denver, PhoenixAccept - 02 Reallocate
+$27K
Shift YouTube spend into CTV.
National · YouTube → CTVAccept - 03 Optimize
+$31K
Pull back Meta prospecting.
National · MetaAccept
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The problem
Do these challenges sound familiar?
Marketers have more tools, partners and measurement than ever, but decisions are harder to make.
Disconnected Data Sources
Retail sales, digital sales, and media execution don't sit next to each other in your tech stack. So, the signal that should be obvious stays invisible.
Multiple Sources of Truth
Every retail partner or media platform tells a different ROI story. And knowing what to change in the plan stays a mystery.
Limited Analytics Support
Making sense of disconnected data and reconciling ROI across sources is another job on top of what the marketing team is already tasked with.
Our founder's story
We've lived these problems personally.
Following a unique and successful corporate career, Mike DeTrana founded OnTrack Analytics to fill the biggest gap that exists within today's MMM solutions - actionability.
Mike DeTrana
Founder
Analyst.
NielsenSC JohnsonMike built MMMs for the world's biggest CPGs at Nielsen and led marketing analytics for SC Johnson. All too often he saw sharp modelers take months to bring influential insights to marketers.
Marketer.
Take 5Driven BrandsImplementing and using MMM, Mike deployed +$50M in annual ad spend and propelled a growth retailer to +$1B in annual revenues. Now a consumer of MMM, he still had to do his own analysis to uncover the changes to make to the media plan.
Founder.
OnTrack AnalyticsWith a unique perspective of the challenges with MMM across both analytics and marketing roles, Mike founded OnTrack Analytics to bring growing brands a faster, action-focused MMM solution.
Our solution
We turn your MMM into a monthly actions brief.
OnTrack MAPs takes every key data input and surfaces the specific actions to take each month.
Marketing Mix Model
Contribution · Response curves · Marginal ROI · Scenario planning
Market-Level Sales Data
Amazon · Sprouts · Walmart · Target · Distribution · Velocity · Kroger
Tactic-Level Media Data
Meta · Google · Amazon · TikTok · Display · CTV · Linear TV · OOH
- 01 Invest
+$48K
Add spend behind Sprouts to defend velocity.
Sprouts · Denver, PhoenixAccept - 02 Reallocate
+$27K
Shift YouTube spend into CTV.
National · YouTube → CTVAccept - 03 Optimize
+$31K
Pull back Meta prospecting.
National · MetaAccept
Stop defending decisions.
Start making them.
We onboard a small number of brands each quarter. If you're tired of cobbling together what to do from a dozen different sources, let's talk.
Book a call with us