How we work
Pick the engagement that fits where you are.
Run your month on OnTrack MAPs, commit to a quarterly MMM program, or start with flexible analytics support. Every engagement ends the same way: a shorter list of better decisions.
Engagement models
OnTrack MAPs™.
A reviewed monthly plan, built on a fully custom MMM.
Our flagship engagement: a custom-built MMM covering channel and tactic-level contribution, response curves, marginal ROI and scenario planning, refreshed every month instead of every quarter. Each month we review the model's recommendations and send a short report: what the data says, what to change and what it's worth, and the tests to run next.
Best for
Brands with diverse channel mixes that want to walk into every budget conversation with an analytics-based action plan.
Cadence
Monthly
What you get
- Custom MMM, refreshed monthly
- Monthly report: insights, reviewed recommendations, plan and tests
- Monthly walkthrough call
- Quarterly executive readout
Marketing mix modeling program.
A rigorous, custom-built MMM with quarterly readouts and scenario planning.
We build and maintain your MMM — channel and tactic-level contribution, response curves, marginal ROI, scenarios. Every quarter, a full readout you can take straight to the executive team.
Best for
Brands ready to invest in ROI measurement they can present up through their executive team.
Cadence
Quarterly
What you get
- Custom MMM build, refit every quarter
- Quarterly findings presentation
- Scenario planning collaborative sessions
Flexible marketing analytics support.
An embedded senior analytics & marketing executive — at a fraction of FTE cost.
We plug into your existing measurement stack and operating cadence. Whether it's pressure-testing an in-house MMM, translating findings to executives, or running planning sessions — you get a senior partner without adding headcount.
Best for
Brands with an existing MMM or internal analytics team that needs help driving actionability and organizational buy-in.
Cadence
Ongoing
What you get
- Senior analytics + marketing partner on call
- Findings translation for executive audiences
- Planning facilitation and scenario reviews
Tell us what you're working with.
Share your channels, retailers and current measurement on a quick call, and we'll recommend the right engagement.
Talk to us