OnTrack MAPs · Monthly Action Plans
Your MMM, turned into a monthly plan you can act on.
Each month you get a short, reviewed report: what the data says, what to change in your media plan, and the tests that will prove it. No dashboards to dig through.
First plan in 4 weeks or less from receiving your data.
Every month
- 01
Data in
Your sales and media data land and get checked.
- 02
Model refresh
The model reruns with the latest weeks.
- 03
Reviewed recommendations
We accept, adjust or override each suggestion.
- 04
Report and call
You get the three-page report and a walkthrough.
01 · What the data says
Start with the three things to know.
Page one leads with the headline insight, the numbers that moved, and where the next dollar still works.
Key insights · October 2026
Illustrative sample · not a real client
CTV makes retail media work harder, and cutting it would cost units.
Media-driven units
152K
▲ 6% vs. SepAverage ROI
$2.65
▲ 4% vs. SepMarginal ROI
$1.90
▼ 9% vs. SepReturn by tactic
Where the next dollar still works.
2.3x
3.0x
2.0x
2.8x
1.4x
1.9x
0.9x
1.5x
0.6x
0.9x
0.5x
0.8x
Illustrative sample · not a real client
Three things to know.
- 1
CTV makes retail media work harder.
When CTV went dark in March, Amazon and Walmart ROAS fell and units slowed.
- 2
Retail media still has room to grow.
It returns about $2 on the next dollar at today's spend.
- 3
Most units come from base demand.
About 81% would have sold anyway, driven by distribution, price and brand health. Media drives the last 19%, so small mix shifts matter.
02 · Reviewed recommendations
The model suggests. We review every call.
Recommendations come straight from the model's optimizer. We weigh each one against what the data can really support and where costs are heading, then mark it accepted, adjusted or overridden, with the reason.
Recommended tactical adjustments
Illustrative sample · not a real client
| Tactic | Model recommended | Our take | Decision |
|---|---|---|---|
| CTV + linear TV | $9K/wk linear TV + $21K/wk CTV | $24K/wk, CTV-led, as one flight.TV CPM ~2X · CTV CPM -40% | Adjusted |
| Paid search | Cut to $6K/wk (from $18K) | Step down to $11K/wk and run a 6-week test.CPC +30% SINCE JAN | Adjusted |
| Shopper display | Add $8K/wk | Hold. Revisit after the holiday read.ONE FLIGHT OF HISTORY | Overridden |
| Retail media | Add $6K/wk | $5K/wk across Amazon and Walmart for 8 weeks, framed as a test. | Accepted |
| Other paid | Pause ($1K/wk) | Pause. Agreed: no measurable return. | Accepted |
| Total budget | Hold at $80K/wk | $80K/wk across the plan above. | Accepted |
03 · The plan and the tests
A plan that trades some modeled upside for less risk.
Page three compares your options side by side and sets up the tests that will tell us next month whether we were right.
Illustrative sample · not a real client
| Q4 plan (9 weeks) | Weekly spend | Total units | Media-driven units | Likely range | Profit after media |
|---|---|---|---|---|---|
| Continue current | $80.0K | 1.62M | 268K | 190K–340K | -$50K |
| Model's recommendation | $80.0K | 1.70M | 352K | 250K–450K | $160K |
| Final plan (our take) | $80.0K | 1.68M | 331K | 240K–420K | $108K |
Ranges are wide: direction, not a forecast.
Test 1 · 6 weeks
Illustrative sample · not a real client
Search spend step-down.
- What changes
- Search drops from ~$18K to ~$11K a week.
- We'll learn
- Search's true return at lower spend.
- Success
- Units hold within ~3% while marginal ROI improves.
Test 2 · Flight read
Illustrative sample · not a real client
CTV-led video flight.
- What changes
- $24K a week of video, mostly CTV.
- We'll learn
- How much retail media lift CTV buys.
- Success
- Amazon and Walmart ROAS rise during the flight.
See what MAPs would say about your plan.
Tell us about your channels, retailers and current measurement. We'll show you what a monthly plan could look like for your brand.
Talk to us